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Museums Are For The People. Can They Also Be By The People?

Museums Are For The People. Can They Also Be By The People? It’s a discussion many in the museum world are having in this age of immediacy and entertainment. How can museums offer a compelling experience and still deliver the education and balanced perspective that the world has come to expect? Museums are thought of […]

Generate Revenue With Selfies? And Guru at MuseumNext Portland…

NEW FEATURE: Social Media Sharing Released in Beta Need a cost-effective way to reduce the amount of money spent on marketing and increase sales? Guru just made sharing on social media easy and fun! Here’s how it works. When visitors come to your venue, your Guru-powered app makes it easy for them to share pictures of their experience on social media. […]

Big Data and the Art of Survival: How Museums are Using Data to Thrive

Cultural institutions face many pressures: Technology is constantly changing. Visitors tastes and expectations are evolving. Fluctuating economic and political environments can destabilize funding. In a time of uncertainty and change, museums and other cultural institutions must focus on the things that all businesses do: enhancing efficiencies and increasing revenue. But where should they start? Data. […]

Top Five Reasons to Visit the Guru Booth at AZA 2017!

Top Five Reasons to Visit Guru’s Booth in Indianapolis! 1. Try our new app for the Living Desert Zoo and Gardens!  Want to decrease your visitor acquisition cost, increase your ticket sales, and enhance visitor learning at the same time? Our new app for the Living Desert Zoo and Gardens is designed to support zoos–helping zoos spend […]

CEO Paul Burke on Guru’s Unique Approach to Customer Service

CEO Paul Burke on Guru’s Unique Approach To Customer Service For Guru’s CEO Paul Burke, doing what’s best for our partners is what drives every decision. Our partners are like our family. We mourned with our partner The Living Desert Zoo and Gardens last week when their gregarious 17-year-old giraffe, Pona, unexpectedly died. This weekend, we’ll spend four […]

How To Leverage Digital Experiences to Generate Revenue for Museums

Creating digital experiences for your cultural institution should be not only a boon for visitors, but a savvy business move. Let us show you how! Creating Digital Experiences The Right Way: Enhance the Visitor Experience and Generate Revenue at the Same Time Creating digital experiences for your cultural institution should not only be a boon for […]

Museum Apps and Volunteers: Top Three Concerns Museums Have

Three way to inspire volunteers to adopt new technology at your museum.   Museum Apps and Volunteers: Top Three Concerns Museums Have When we begin working with our partners, normally one of the biggest concerns is how docents or volunteers will interface with the app. Will volunteers be able to work the app? Will the […]

George Clooney Saved My Life…

And, Guru in Forbes! Read on to find out what George Clooney and a 17th-century cardinal have in common. Bonjour from the Cardinal! Augmented Reality Brings Art and History To Life “If you destroy an entire generation of peoples’ culture, it’s as if they never existed. That’s what Hitler wants. And it’s the one thing […]

GoFundMe Co-Founder Joins Guru’s Board of Directors

Guru Welcomes Andy Ballester, Co-Founder of GoFundMe, to Board of Directors We are excited to welcome Andy Ballester, Co-Founder of GoFundMe, to our Board of Directors. Andy has a passion for creating products that drive change on a massive scale. GoFundMe changes the way the world gives. Members of the GoFundMe giving community come together to support one […]