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Big Data and the Art of Survival: How Museums are Using Data to Thrive

Cultural institutions face many pressures: Technology is constantly changing. Visitors tastes and expectations are evolving. Fluctuating economic and political environments can destabilize funding. In a time of uncertainty and change, museums and other cultural institutions must focus on the things that all businesses do: enhancing efficiencies and increasing revenue. But where should they start? Data. […]

Top Five Reasons to Visit the Guru Booth at AZA 2017!

Top Five Reasons to Visit Guru’s Booth in Indianapolis! 1. Try our new app for the Living Desert Zoo and Gardens!  Want to decrease your visitor acquisition cost, increase your ticket sales, and enhance visitor learning at the same time? Our new app for the Living Desert Zoo and Gardens is designed to support zoos–helping zoos spend […]

CEO Paul Burke on Guru’s Unique Approach to Customer Service

CEO Paul Burke on Guru’s Unique Approach To Customer Service For Guru’s CEO Paul Burke, doing what’s best for our partners is what drives every decision. Our partners are like our family. We mourned with our partner The Living Desert Zoo and Gardens last week when their gregarious 17-year-old giraffe, Pona, unexpectedly died. This weekend, we’ll spend four […]

How To Leverage Digital Experiences to Generate Revenue for Museums

Creating digital experiences for your cultural institution should be not only a boon for visitors, but a savvy business move. Let us show you how! Creating Digital Experiences The Right Way: Enhance the Visitor Experience and Generate Revenue at the Same Time Creating digital experiences for your cultural institution should not only be a boon for […]

Museum Apps and Volunteers: Top Three Concerns Museums Have

Three way to inspire volunteers to adopt new technology at your museum.   Museum Apps and Volunteers: Top Three Concerns Museums Have When we begin working with our partners, normally one of the biggest concerns is how docents or volunteers will interface with the app. Will volunteers be able to work the app? Will the […]

George Clooney Saved My Life…

And, Guru in Forbes! Read on to find out what George Clooney and a 17th-century cardinal have in common. Bonjour from the Cardinal! Augmented Reality Brings Art and History To Life “If you destroy an entire generation of peoples’ culture, it’s as if they never existed. That’s what Hitler wants. And it’s the one thing […]

GoFundMe Co-Founder Joins Guru’s Board of Directors

Guru Welcomes Andy Ballester, Co-Founder of GoFundMe, to Board of Directors We are excited to welcome Andy Ballester, Co-Founder of GoFundMe, to our Board of Directors. Andy has a passion for creating products that drive change on a massive scale. GoFundMe changes the way the world gives. Members of the GoFundMe giving community come together to support one […]

Guru Wins $100k From Qualcomm Ventures

San Diego’s #1 Startup Guru Wins $100k From Qualcomm Ventures   Guru wins $100k from Qualcomm Ventures at SeismicSD 2017!! Ok, we are back to tooting our own horn for just a sec. Forgive us! But seriously, we kinda need to take a moment. Pitching to a group of esteemed VC’s and successful founders at […]

#MuseTech Interview Series: Nik Honeysett

#MuseTech Interview Series: Nik Honeysett Hellooooo museums! We’re excited to begin a series of interviews with a few of our digital heroes in the museum and cultural institution world. Cuz it can’t always be about us, right? Our hope is to foster the sharing of ideas about tech in museums and challenges to its successful […]