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Fun AR Ideas for Zoos, Aquariums, or Natural Science Museums

Making magic in the real world: Dustin from Stranger Things would have been SO into an AR dinosaur exhibit at his local museum. ūüėČ   So you‚Äôve heard about augmented reality but can‚Äôt quite imagine what Pok√©mon Go has to do with your zoo or aquarium? There are a host of ways that AR can […]

Winners of the Governor’s Historic Preservation Award 2017!

Battleship IOWA’s Guru-powered App: Winner of the Governor’s Historic Preservation Award for 2017 We are honored to win the Governor’s Historic Preservation Award for 2017 alongside our partner,¬†Battleship IOWA. The award is “the only official preservation award presented by the State of California to worthy recipients in recognition of outstanding achievements in the field of […]

Museums Are For The People. Can They Also Be By The People?

Museums Are For The People. Can They Also Be By The People? It’s a discussion many in the museum world are having in this age of immediacy and entertainment. How can museums offer a compelling experience and still deliver the education and balanced perspective that the world has come to expect? Museums are thought of […]

Generate Revenue With Selfies? And Guru at MuseumNext Portland…

NEW FEATURE: Social Media Sharing Released in Beta Need a cost-effective way to reduce the amount of money spent on marketing¬†and¬†increase sales?¬†Guru just made sharing on social media easy and fun!¬†Here’s how it works. When visitors come to your venue,¬†your Guru-powered app¬†makes it easy for them to share pictures of their experience on social media. […]

Big Data and the Art of Survival: How Museums are Using Data to Thrive

Cultural institutions face many pressures: Technology is constantly changing. Visitors tastes and expectations are evolving. Fluctuating economic and political environments can destabilize funding. In a time of uncertainty and change, museums and other cultural institutions must focus on the things that all businesses do: enhancing efficiencies and increasing revenue. But where should they start? Data. […]

Top Five Reasons to Visit the Guru Booth at AZA 2017!

Top Five Reasons to Visit Guru’s Booth in Indianapolis! 1.¬†Try our new app for the Living Desert Zoo and Gardens! ¬†Want to decrease your visitor acquisition cost,¬†increase your ticket sales, and enhance visitor learning at the same time? Our new app for the Living Desert Zoo and Gardens is designed to support zoos–helping zoos spend […]

CEO Paul Burke on Guru’s Unique Approach to Customer Service

CEO Paul Burke on Guru’s Unique Approach To Customer Service For Guru’s CEO Paul Burke, doing¬†what’s best for our partners is what drives every decision.¬†Our partners are like our family. We mourned with our partner The Living Desert Zoo and Gardens last week when their gregarious 17-year-old giraffe,¬†Pona, unexpectedly died. This weekend, we’ll spend four […]

Interactive Storyteller Dana Duran Talks About Geeking Out, Wonder Woman, and the Art of Telling Interactive Stories

Guru’s Lead Storyteller, Dana Duran, talks about geeking out, Wonder Woman, and the art of telling interactive stories. “You get¬†to do what for work?!”¬†Dana D starting the storytelling process backstage with her giraffe friend at Guru partner, the Living Desert¬†Zoo¬†and Gardens. Guru Interview Series: Dana Duran On The Art Of Telling Museums’ Stories Welcome to […]

How To Leverage Digital Experiences to Generate Revenue for Museums

Creating digital experiences for your cultural institution should be not only a boon for visitors, but a savvy business move. Let us show you how! Creating Digital Experiences The Right Way: Enhance the¬†Visitor Experience and Generate Revenue at the Same Time Creating digital experiences for your cultural institution should not only be a boon for […]

Museum Apps and Volunteers: Top Three Concerns Museums Have

Three way to inspire volunteers to adopt new technology at your museum.   Museum Apps and Volunteers: Top Three Concerns Museums Have When we begin working with our partners, normally one of the biggest concerns is how docents or volunteers will interface with the app. Will volunteers be able to work the app? Will the […]