Blog

Guru Spotlight: Project Manager Andrew Scherr

Guru Spotlight: Project Manager Andrew Scherr You’ve produced and managed several multimedia museum installations. What do you like about working in the museum space?   I love having the opportunity to learn about different disciplines and explore topics that I may never have otherwise pursued.  Every single project introduces me to something new, which never […]

Happy Thanksgiving from Guru!

Happy Thanksgiving from Guru! From floral art masterpieces to worldwide conservation efforts, we are thankful to support our partners’ work in the world. It’s time to be grateful! We are SO thankful for all of our partners, and happy to be part of the cultural institution community. One of our favorite parts of working with […]

Fun AR Ideas for Zoos, Aquariums, or Natural Science Museums

Making magic in the real world: Dustin from Stranger Things would have been SO into an AR dinosaur exhibit at his local museum. 😉   So you’ve heard about augmented reality but can’t quite imagine what Pokémon Go has to do with your zoo or aquarium? There are a host of ways that AR can […]

Winners of the Governor’s Historic Preservation Award 2017!

Battleship IOWA’s Guru-powered App: Winner of the Governor’s Historic Preservation Award for 2017 We are honored to win the Governor’s Historic Preservation Award for 2017 alongside our partner, Battleship IOWA. The award is “the only official preservation award presented by the State of California to worthy recipients in recognition of outstanding achievements in the field of […]

Museums Are For The People. Can They Also Be By The People?

Museums Are For The People. Can They Also Be By The People? It’s a discussion many in the museum world are having in this age of immediacy and entertainment. How can museums offer a compelling experience and still deliver the education and balanced perspective that the world has come to expect? Museums are thought of […]

Generate Revenue With Selfies? And Guru at MuseumNext Portland…

NEW FEATURE: Social Media Sharing Released in Beta Need a cost-effective way to reduce the amount of money spent on marketing and increase sales? Guru just made sharing on social media easy and fun! Here’s how it works. When visitors come to your venue, your Guru-powered app makes it easy for them to share pictures of their experience on social media. […]

Big Data and the Art of Survival: How Museums are Using Data to Thrive

Cultural institutions face many pressures: Technology is constantly changing. Visitors tastes and expectations are evolving. Fluctuating economic and political environments can destabilize funding. In a time of uncertainty and change, museums and other cultural institutions must focus on the things that all businesses do: enhancing efficiencies and increasing revenue. But where should they start? Data. […]

Top Five Reasons to Visit the Guru Booth at AZA 2017!

Top Five Reasons to Visit Guru’s Booth in Indianapolis! 1. Try our new app for the Living Desert Zoo and Gardens!  Want to decrease your visitor acquisition cost, increase your ticket sales, and enhance visitor learning at the same time? Our new app for the Living Desert Zoo and Gardens is designed to support zoos–helping zoos spend […]

CEO Paul Burke on Guru’s Unique Approach to Customer Service

CEO Paul Burke on Guru’s Unique Approach To Customer Service For Guru’s CEO Paul Burke, doing what’s best for our partners is what drives every decision. Our partners are like our family. We mourned with our partner The Living Desert Zoo and Gardens last week when their gregarious 17-year-old giraffe, Pona, unexpectedly died. This weekend, we’ll spend four […]