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Big Data and the Art of Survival: How Museums are Using Data to Thrive

Cultural institutions face many pressures: Technology is constantly changing. Visitors tastes and expectations are evolving. Fluctuating economic and political environments can destabilize funding. In a time of uncertainty and change, museums and other cultural institutions must focus on the things that all businesses do: enhancing efficiencies and increasing revenue. But where should they start? Data. […]

Top Five Reasons to Visit the Guru Booth at AZA 2017!

Top Five Reasons to Visit Guru’s Booth in Indianapolis! 1. Try our new app for the Living Desert Zoo and Gardens!  Want to decrease your visitor acquisition cost, increase your ticket sales, and enhance visitor learning at the same time? Our new app for the Living Desert Zoo and Gardens is designed to support zoos–helping zoos spend […]