INNOVATIVE TECHNOLOGY. DYNAMIC STORYTELLING.
ONGOING SUPPORT. ACTIONABLE ANALYTICS.
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Dashboard & CMS + Branded App =
Digital Storytelling Platform
Inspire. Engage. Connect.
MUSEUMS, ZOOS, AQUARIUMS & MORE
Guru's unparalleled digital platform is setting the standard for mobile experiences at cultural institutions. Thoughtfully designed to offer visitors the most engaging and interactive experiences available, each Guru-powered app is customized to meet your specific needs and empower your brand. Guru’s proprietary, location-aware technology provides intuitive way-finding and conveniently delivers relevant content based on a visitor's location. Guru’s belief in the power of storytelling has led to the greatest array of content mediums available in a single app.
Much more than an app.
Guru set out to disrupt the status quo. Empty and outdated apps with 1% capture rates are unacceptable. Guru’s custom-built platform combined with our proven processes and personal touch has led to unprecedented success for our customers. Here is how we do it:
Guru meets your team onsite to get familiar with the visitor experience, establish goals and determine storytelling opportunities. From there we create a mutually agreed-upon Master Content List (MCL).
Guru's team develops original content and repurposes existing content (when appropriate) in accordance with the MCL. All content is submitted and cited for approval prior to going live in your app.
Guru examines your institution and modifies our proprietary blend of Geo-Location and BLE algorithms to provide interactive maps, both indoors and out.
Once final testing is completed, your app goes live in the Android and Apple stores.
You receive full access to Guru’s Content Management System (CMS) so you can update and make changes to your content, as needed. You also have the option of letting Guru take care of all of your CMS management and updates for you.
Guru works with you to identify opportunities to improve user engagement and ROI.
Guru implements changes and updates based on data insights in order to improve user experience. As your venue and exhibits change, Guru’s team creates new content and ensures everything stays up-to-date and accurate.
Numbers speak louder than words.
A sample of partnerships and recognitions.
