About Us

Digital Storytellers. Technology Nerds. Data Enthusiasts. We Love This Stuff.


Guru's on a mission to revolutionize the cultural institution space by fostering curiosity, inspiring visitors and providing our partners tools and opportunities to eliminate their dependence on charity. We create native and website based museum tour apps that enhance visitor experience on-site and at home. Our back-end data analytics tools provide insight, allowing you to optimize visitor experience, reach your target audience and maximize your ROI. We work alongside your organization and create compelling education content in the form of museum tours, audio content, interpretation, augmented reality, virtual reality, and interactive experiences.

Once upon a time...

Once upon a time…

In a never-ending quest to be legitimized as the “favorite uncle,” Paul Burke saw his niece Marie and his nephew Mark’s year abroad in France as an opportunity. What could be cooler than taking your niece and nephew on a spring break Eurotrip? Luckily for Paul, he had a cousin in Rome that generously offered a place to stay. Paul was on a roll. As most tourists do in Rome, Paul, Marie, and Mark walked for 6-10 hours per day as they took in the sights and contemplated whether the next meal would be pizza or pasta. During the trip, Paul decided to treat Marie and Mark to a day of museum hopping–an adventure through art and culture accompanied by a great time and endless knowledge. Sounds great, right? Unfortunately, the historic sights and living history weren’t enough to entertain Paul’s younger travel mates. Paul made numerous offers to pay for audio tours but the response was consistent. “GROSS, too many people have touched them,” and, “Those are boooorrrriiinnnggg.” As he watched his niece and nephew aimlessly wander each museum with their eyes glued to their smartphones, Paul felt an unfamiliar need to be responsible and set a good example. Promptly, he divagated from his original goal and turned into the “nagging uncle.”

He said, “Look, guys, you’re here, make the most of this.” But when Marie and Mark responded by flashing their smartphones at Paul, he did not expect to see what was on their screens. They weren’t scrolling through social media or texting friends. They spent the whole day searching Google for relevant stories about what was around them.

And that’s when the light bulb turned on.

In today’s world, it’s inevitable that people are going to be attached to their smartphones. But that doesn’t mean that they have to be a distraction. Museums have the option to influence the visitor experience by utilizing their guests’ mobile devices as a tool; a tool that adds an extra layer of learning and helps enhance, deepen and extend the visitor relationship. At Guru, we recognize the magic that’s in the history of each work of art, the importance of fostering connections that inspire conservation and the power in the moment when people and culture connect. By leveraging the ever-present smartphone as a personal concierge, tour guide and time travel machine, we engage visitors on a new level so that they can recognize and experience those elements, too.

Core Value 01

A Partnership Approach

Guru is not a vendor. We are your partner. Our team becomes an extension of yours as we create memorable visitor experiences. We do not set up, then run, nor do we operate as an inaccessible island. We listen and iterate our approach throughout every stage of our relationship in order to provide you with the support necessary for success. Our best ideas come from listening to our partners, aligning our interests and taking the time to understand your unique challenges and goals. We provide each of our partners with a dedicated Customer Success Guru in order to ensure an attentive, responsive and personal working relationship.

Core Value 02

Story First

We love technology. We also recognize it is not a magic bullet; it is a tool. Used correctly, the tool can provide a deeper layer of learning and limitless capacity for content, sharing and giving. Most importantly, technology can create opportunities to increase revenue, drive efficiency and reduce risk.

Core Value 03

Innovation Always

Our team is never satisfied; we are obsessed with improving every aspect of Guru. Every day, we find opportunities to innovate and evolve. Whether it's fine-tuning our processes, building new integrations or offering new content mediums, nothing is sacred if we can make it better. Our customers can rest easy knowing that Guru not only considers what is most effective today but how that approach will evolve with what is coming tomorrow. We thrive on proving the impossible, possible.

Core Value 04

ROI Obsessed

Guru’s ingenuity extends beyond technology and storytelling. We are in a never-ending quest to discover your untapped revenue sources, boost existing revenue streams and optimize expenses. Financial returns are just the start. Maybe you want to extend and personalize the relationship with your visitors. Perhaps you want to highlight your conservation efforts by eliminating the need for paper maps and handouts. Or, maybe you want a more efficient way to conduct surveys or A-B testing. Guru should be viewed as an investment, not an expense.