About Us

Digital Storytellers. Technology Nerds. Data Enthusiasts. We Love This Stuff.


Guru's on a mission to revolutionize the cultural institution space by fostering curiosity, inspiring visitors and providing our partners tools and opportunities to eliminate their dependence on charity. We create native and website based museum tour apps that enhance visitor experience on-site and at home. Our back-end data analytics tools provide insight, allowing you to optimize visitor experience, reach your target audience and maximize your ROI. We work alongside your organization and create compelling education content in the form of museum tours, audio content, interpretation, augmented reality, virtual reality, and interactive experiences.

Once upon a time...

We’re your digital tool in this digital age

Core Value 01

A Partnership Approach

Guru is not a vendor. We are your partner. Our team becomes an extension of yours as we create memorable visitor experiences. We do not set up, then run, nor do we operate as an inaccessible island. We listen and iterate our approach throughout every stage of our relationship in order to provide you with the support necessary for success. Our best ideas come from listening to our partners, aligning our interests and taking the time to understand your unique challenges and goals. We provide each of our partners with a dedicated Customer Success Guru in order to ensure an attentive, responsive and personal working relationship.

Core Value 02

Story First

We love technology. We also recognize it is not a magic bullet; it is a tool. Used correctly, the tool can provide a deeper layer of learning and limitless capacity for content, sharing and giving. Most importantly, technology can create opportunities to increase revenue, drive efficiency and reduce risk.

Core Value 03

Innovation Always

Our team is never satisfied; we are obsessed with improving every aspect of Guru. Every day, we find opportunities to innovate and evolve. Whether it's fine-tuning our processes, building new integrations or offering new content mediums, nothing is sacred if we can make it better. Our customers can rest easy knowing that Guru not only considers what is most effective today but how that approach will evolve with what is coming tomorrow. We thrive on proving the impossible, possible.

Core Value 04

ROI Obsessed

Guru’s ingenuity extends beyond technology and storytelling. We are in a never-ending quest to discover your untapped revenue sources, boost existing revenue streams and optimize expenses. Financial returns are just the start. Maybe you want to extend and personalize the relationship with your visitors. Perhaps you want to highlight your conservation efforts by eliminating the need for paper maps and handouts. Or, maybe you want a more efficient way to conduct surveys or A-B testing. Guru should be viewed as an investment, not an expense.