Case Studies: Palm Springs Aerial Tramway

Apps in Action · October 17, 2018

Crash Course Case Studies: Guru and the Palm Springs Aerial Tramway App

Hear What Greg Purdy, Public Affairs Manager of Palm Springs Aerial Tramway Has To Say About the Guru Mobile Tour App!

 “Something that was very impressive to us was not only the quantity of the content that the Guru team created but the quality. There were things that we didn’t even know about that their research team discovered!”

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Guru knows that no two cultural institutions are alike. And that the challenges each museum, zoo, or attraction faces are as unique as they are. How do we build each app to meet the needs of these different institutions? By being true partners. Just ask the Palm Springs Aerial Tramway!

With the largest rotating aerial tramway in the world, it’s no wonder visitors flock to Palm Springs Aerial Tramway. But with all of those visitors, wait times to ride the tram tend to get a little long. The Palm Springs Aerial tramway needed a way to engage, entertain, and educate visitors before and after their tram ride. How did they do it? Hear for yourself from Greg Purdy, Public Affairs Manager of Palm Springs Aerial Tramway!
Spoiler Alert: Guru had something to do with it!

Testimonial Cliff Notes

Benefits for Palm Springs Aerial Tramway Visitors

  • With over 50 video, audio, and mixed reality experiences for guests to enjoy, the app makes wait times fly by!

  • Through a variety of top-notch content, visitors are learning and appreciating the Palm Springs Aerial Tramway in a whole new way. Greg adds, “Something that was very impressive to us was not only the quantity of the content that the Guru team created but the quality. There were things that we didn’t even know about that their research team discovered!”

  • The app also includes current weather readings, a guide to local restaurants, and an event calendar to help guests plan their day while at the tram!

Benefits for the Palm Springs Aerial Tramway

  • Through the app’s data dashboard, the PS Aerial Tram team is able to get to know their visitors. Metrics like visitor paths, dwell times, and more are helping the PS Aerial Tramway Team make insightful decisions for the future. As Greg says,  “It’s a very useful tool and the information that it provides is helping us as a business decide what we want to add to the tram experience.”
  • Palm Springs Aerial Tram can illuminate the rich history of the tram, its ecological surroundings, and behind-the-scenes information with its visitors through the app’s engaging and accessible content
  • Palm Springs Aerial Tram can now showcase their vistas to those on and offsite. Through the virtual visit function, app users are treated to a Virtual Reality Lite experience featuring 360-degree views.
  • Push notifications for special events, severe weather notifications, and changing hours lets PS Tram have a direct line to their visitors

Explore more of our in-depth case-studies on our Case Studies page!