When we made the decision to add virtual and augmented reality to our repertoire of content mediums, we made a promise: these types of experiences would serve a purpose. While some see the technology as a gimmick or passing phase, we see opportunity. Correctly executed, AR and VR are two of the greatest storytelling mediums available to encourage deeper learning, engagement and fun. The possibilities are endless. Across our Guru-powered apps, here are some ways we’ve empowered our partners to utilize virtual and augmented reality:
- Allowing guests to peek into areas that are typically off-limits or inaccessible
- Aiding fundraising efforts by helping donors visualize new buildings, exhibits and more
- Creating tours led by virtual characters that educate and inspire
- Helping guests with mobility limitations see parts of the venue they cannot access in person
In this article, Entrepreneur identified the opportunity for Zoos to utilize Virtual Reality. And we see that opportunity, too. Using VR and AR, we’ve created compelling experiences for our zoo partners, like Virtual Zookeeper Chats, behind-the-scenes looks at exhibits and more.