Guru in Forbes: The Trends Of Gen Z: How This Company Is Using Digital Storytelling To Reach The Next Generation

Press · July 2, 2017

Guru in Forbes: The Trends Of Gen Z: How This Company Is Using Digital Storytelling To Reach The Next Generation

Let’s face it. Smartphones have taken over. But what if instead of viewing this technology as a distraction in your museum, you could use it as a tool to help facilitate deeper learning? Unlike typical audio tours, Guru-powered apps support tons of multimedia content, like animations, video, augmented reality, indoor navigation and more. And it’s all thanks to the capabilities of your visitors’ smartphones.

In fact, this commitment to using technology as a tool is what inspired us to start Guru in the first place. As our CEO, Paul Burke, experienced first hand in taking his niece and nephew museum-hopping one day in Rome (when in Rome, right?), the information provided on a wall plaque or through an audio-only tour just wasn’t enough to spark their interest. His niece and nephew wanted to know the unique stories behind what was around them. And so, they spent the whole day on their phones, Googling for answers.

And that’s when the lightbulb went off. Here at Guru, we’re committed to cultivating generations of younger museum-goers by meeting them where they’re at: on their smartphones.

Read the full story by Deep Patel on Forbes.com.

Not sure what an app can do for your museum? Check out the immersive content available to your visitors through a Guru-powered app.