Happy Holidays From Guru – 2017 Year in Review

Internal · December 20, 2017

Guru's 2017: Something to Dance About!

Happy Holidays! It has been a busy and eventful year, and we continue to be grateful that we work with a group of organizations, museums, zoos and aquaria that are dedicated to preserving our cultural heritage and natural resources. Institutions that are committed to community, accessibility and inclusion. Did we mention a community that is fun too? Events like Museum Dance Off and #AskACurator Day were too much fun! Plus, we look forward to ringing in the new year with exciting new partnerships in natural history, aquarium and pop culture venues.

But first, a recap of our amazing year! 2017 brought milestones like:

Awards and Accomplishments

Advances in Augmented Reality

  • AR Battleship IOWA mug that triggers a 3D model of the ship. (Gift shop mug sales increased 150% after launch of the mug)
  • Spatial Augmented Realitydevelopment
  • AR Maps that give 360-degree views of locations when tapped
  • Ask and Reveal Experiences
  • Pop-up Zoo Keeper Talks
  • Interactive 3D model of the Spirit of St. Louis
  • SDMA partnership to create an Interactive Art Detective Experience featuring a work by Leonardo da Vinci. App users investigate by swiping off paint to reveal the under-drawing beneath and more.
Leaps in Virtual Reality

  • Created Battleship IOWA HUP-2 Helicopter flight experience
  • Partnered with Technicolor to create an Aircraft Carrier Flight Deck experience
  • Began work on a WWII Kingfisher experience
  • Created a Virtual Reality Museum Gallery including adventures with art, science, natural history and more
  • Created a 360-degree look inside the cockpit of the Spirit of St. Louis that can be directly accessed from an AR experience
New Partners and Cities – Guru broadened our reach with new museum partners in:

  • Chicago
  • Seattle
  • Boston
  • Costa Rica
  • North Carolina
  • St. Louis
  • Palm Desert
  • Palm Springs
Expanded Data Capabilities

  • Heat mapping
  • Increased demographics reporting
  • Detailed visitor behavior (where they go, where they’ve been, where they spend the most time, when they visit, and more)
And we couldn’t do it all without you! Thank you to all of our partners. We hope you have a happy holiday season and we look forward to serving you in the new year!