The Guru Pricing Model

Dynamic, flexible and sustainable.

Guru is the solution that not only sets you up for success but sticks around to help you achieve and maintain it. And we’re designed with your present and future in mind. Think of us as your full-suite digital experience system. 

Most museums and cultural attractions find themselves transitioning into a growing digital space…and spending hours on top of their usual work doing it. Most don’t have those hours to spare. 

That’s where we can help to build long-term digital strategies to create content, and actively manage your digital experience. 



A flexible solution that allows you to license our platform and choose which features, content, data and managed services you want access to. Includes:

• Custom-branded app on iOS & Android

• Access to our Cloud-based CMS where you can upload and publish an unlimited amount of self-generated content

• Add on additional content and features as your needs evolve



A great way to get your feet wet with our wayfinding technology, this solution includes all Discover features, plus:

• Customized maps, events calendar, institution profile, and external links page

• Customer Success Guru provides a white-glove service keeping your app updated.

• Data Dashboard, data insights on connected users, most liked items, average dwell times, and more

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Our full suite of products and services, making Guru an extension of your team. Includes all Explore features, plus:

• Guru+ Museum System: Ticketing, Membership, Website Iframes, Digital Signage, Virtual Queue, Staff application plus custom CRM integrations

• Robust data analytics, including heat maps, traffic patterns, dwell times, onsite and offsite engagement, and demographic data

• Guru’s content creation support including text, audio, video, AR, VR-lite, photo filters, themed tours, scavenger hunts, games, and more!

Your Guru-powered app drives revenue and admissions.

Increase of select merchandise sales at the Battleship of Iowa.
Annual visitors in SDMA's three years of working with Guru.
Increase in group tours revenue at the Battleship of Iowa.

How To Get Started

Our sales process is tailored to you.

Our sales process is simple… get in touch with us for your customized solution! It all starts by setting up a 30-minute call with our sales consultant who will answer questions, review your goals, budget, timeline, etc. We will then create a custom proposal based off our conversation. Once we’ve nailed down the proposal and your institution is onboard, we will send over an agreement. When the agreement is signed, we will begin onboarding!

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Questions? Get in touch with us.

We know it can be scary to redefine the way your visitors experience your institution, which is why we're here to answer every question or concern you might have about our services. At Guru, we're with you every step of the way.

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