46

The Living Desert Zoo & Gardens

In 2018, the Living Desert Zoo app has been opened 46 states and 27 countries.

Location

Palm Desert, CA

YEARS WITH GURU

1

NAME

The Living Desert Zoo and Gardens

Partnership Model

Partnership

Content Types

Audio Overviews, Individual animal highlights, Behind-the-Scenes videos, GPS mapping, pedometer, augmented reality keeper chats, Virtual Reality Lite

Conservation in the Twenty-First Century

The Problem

Like most zoos, the Living Desert Zoo and Gardens wanted to help visitors navigate a large space and find specific animal exhibits quickly. They also wanted to do this in a way that would help eliminate paper maps and align with their mission of conservation.

The Solution

Via the Living Desert Zoo and Gardens app, visitors can navigate from one location to the next using real-time GPS mapping and wayfinding technologies. They can also customize their map with a simple tap switching view modes from “everything,” to “animals only,” “plants only,” restrooms and food vendor locations. Visitors are also able to listen to audio overviews for each enclosure, watch videos about behind-the-scenes workings at the zoo, donate with a single tap, enjoy the view from atop Bighorn Mountain using VR-Lite and more.

KEY DIFFERENTIATOR

"Using our Guru-powered data solutions, we advised the zoo on how often their visitors interacted with the app after they left. The app-opening map shows where in the world the user opened the TLD app, allowing them to see their global reach."

Discover Unique Events

11 / 11

The Living Desert Interactive Map

10 / 11

Buy Tickets Screen

09 / 11

Featured Abyssian Hornbill Video

08 / 11

Meet the Abyssian Hornbill

07 / 11

Explore our birds

06 / 11

Key Categories: Animals, Gardens, Regions

05 / 11

Navigation & Menu Bar

04 / 11

Home Screen

03 / 11

Pledge Screen

02 / 11

Welcome to the Living Desert

01 / 11

Key Takeaways

On average, 50%+ of users engage with the app content within 1 week after leaving the site.

People in 46 states in the US engaged with the app’s content within a month of visiting the Zoo.

People in 27 different countries, from the U.S. to Kenya, have engaged with the app's content.